The “Ultimate” Deer Hunter’s Truck
Deer hunters are an opinionated lot. I know; every year in camp I get an earful about the “ultimate” truck for deer hunters. Funny thing, though. No matter where I roam, the essential premise boils down to a pair of basic concerns: performance and storage. As one hunter put it, pulling on his red suspenders for emphasis, “There must be a way to get a truck that can crawl through the mud and climb steep trails and carry all my gear into camp—plus get my deer back home:’
The search for this truck led to a joint venture that combined the talents of two very different companies: B&M Racing & Performance, and Deezee. Initially, I feared the venture might become the ultimate clash of cultures—B&M is a West Coast high-performance company that cut its teeth on racing; DeeZee is a Midwest-based manufacturer run by hard-core hunters that built its reputation by designing and building heavy-duty running boards, grille guards, and storage and dog boxes.
But, like the fortuitous accident that yielded vulcanized rubber, B&M and DeeZee bonded instantly. That’s because both understand the particular needs of the hunter.